Effective date: September 8, 2026.
The Travel Spark Company LLC operates Tourism Louisville at tourismlouisville.com. This policy explains how we handle information in connection with this website.
Information we receive
When you contact us, we receive the name, email address, and message you provide. When you subscribe to our newsletter, we receive your email address and your subscription choices. Please do not include sensitive personal information in messages.
Our website and service providers process technical information needed to deliver and protect the site, such as IP addresses, browser and device information, requested pages, timestamps, and security events. Tour searches may also include the destination, search terms, filters, and page from which a request was made. Affiliate links may record clicks and referral information.
How we use information
We use information to respond to enquiries, manage newsletter subscriptions, provide search and travel information, understand referrals, maintain the website, prevent abuse, and meet legal obligations. Where applicable law requires a legal basis, we rely on consent for optional newsletter communications, our legitimate interests in operating and securing the site and answering enquiries, or compliance with legal obligations, as appropriate.
Email and service providers
We use Brevo to manage newsletter sign-ups and email communications. Hosting, email, security, and travel-service providers may process information for the services they provide. We may also disclose information when required by law, to protect legal rights or safety, or in connection with a business transfer subject to applicable safeguards. Service providers may process information in countries other than your own; applicable data-transfer protections apply where required.
Tours, hotels, and external websites
Tour and hotel listings may connect you with providers such as Viator and hotel booking partners. Search, click, and referral information may be used to display results and attribute a booking. If you follow a link or make a booking, the provider’s privacy policy and terms govern information you give to that provider, including payment and traveler details. We do not collect payment-card details through this site’s contact or newsletter forms.
Cookies and similar technologies
Cookies and similar technologies can support security, account sessions, site functions, preferences, and affiliate attribution. External booking services may use their own cookies when you visit them. You can block or remove cookies through your browser settings; some functions may then be unavailable. Where optional technologies require consent, they must be subject to the applicable consent controls. Withdrawing consent does not affect processing that was lawful before withdrawal.
Retention and security
We keep information only for as long as needed for its purpose, including responding to enquiries, maintaining subscription preferences, preventing repeated abuse, and satisfying legal or recordkeeping requirements. Unsubscribing ends newsletter delivery; a limited suppression record may remain to honor that choice. We use reasonable safeguards, but no website or transmission method is completely secure.
Your choices and rights
You can unsubscribe using the link in a newsletter. Depending on where you live and the laws that apply, you may have rights to request access, correction, deletion, restriction, portability, or to object to certain uses of your information. You may also have the right to complain to your local data-protection authority. To make a request or ask a privacy question, contact our support team. We may need to verify your identity before acting on a request.
Children and updates
This site is intended for general travel research and is not directed to children under 13. If you believe a child has submitted personal information, contact us so we can review and address it. We may update this policy as our services or legal requirements change. The effective date above identifies the current version.